Research

The Seed

In 2009 a comprehensive regional research project was undertaken by the Outdoor Advertising Industry. The objectives were:

1. To acquire a better perception of regional consumer’s travel patterns.
2. To understand regional consumers’ shopping patterns.
3. To investigate regional consumers’ perceptions and consumption of billboards

Some of the key results from this survey were:

1. Regional consumers rely heavily on their cars; the average regional household has 1.96 cars.
2. 59% of regional consumers travel to their nearest town at least weekly.
3. On a typical weekday, regional consumers travel for an average of 46 minutes. This is even greater at weekends.
4. Overwhelmingly, the majority of trips made to the “nearest” town are to purchase products or services.

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