How to achieve effective billboard artwork

The most effective billboard creative is simple and eye-catching. Keep in mind a driver will only have around 7 to 10 seconds to view your creative.

Product Name

Make sure your product and/or brand is easily read.

Short Copy

No more than 10 words on the billboard - simple words for faster comprehension.

Large & Legible Font

Font example

High Contrast

Contrast example

Test your Creative

Print your creative out at A4 size and see if it is still easily understood when viewed standing 5 meters away. Ask a colleague to try the same thing.

What are Bishopp's Artwork Specifications?

Please download our Artwork Spec Sheet. Get Adobe Reader to view this document

View examples

Browse through our artwork gallery