How to achieve effective billboard artwork
The most effective billboard creative is simple and eye-catching. Keep in mind a driver will only have around 7 to 10 seconds to view your creative.
Product Name
Make sure your product and/or brand is easily read.
Short Copy
No more than 10 words on the billboard - simple words for faster comprehension.
Large & Legible Font
High Contrast
Test your Creative
Print your creative out at A4 size and see if it is still easily understood when viewed standing 5 meters away. Ask a colleague to try the same thing.
What are Bishopp's Artwork Specifications?
Please download our Artwork Spec Sheet.